Refund policy

Last updated: October 22, 2026.

Your right to withdraw

For an online consumer purchase covered by the withdrawal rules, you normally have 14 days from the conclusion of the contract to withdraw without giving a reason.

For services and non-tangible digital content, the period runs from the contract date, not from the first lesson, the first login or a parcel-delivery date.

A course taking place within those 14 days does not by itself remove the right, and the exceptions below apply only when all required conditions have been met.

If required withdrawal information has not been supplied, a longer statutory period can apply; we do not reduce it to 14 days through this policy.

If the last day of the ordinary 14-day period falls on a weekend or public holiday, we accept notice on the next business day. A longer applicable legal period or a more favorable promise made for your order still applies. Changes to this policy or to our store’s return settings do not retrospectively reduce the rights attached to an earlier purchase.

Digital content and early services

For non-tangible digital content, such as qualifying prerecorded course materials, the withdrawal right can end when supply begins only if you have first expressly consented to early supply, acknowledged that you thereby lose the right and received the required confirmation on a durable medium.

For a paid service starting during the period, we require your express request to start early and any required acknowledgment that the withdrawal right ends once the service is fully performed.

Starting a live or in-person course is not the same as fully performing the contract, especially where more sessions, recordings, access or support remain promised.

If you withdraw after expressly requesting early service and the applicable information requirements were met, you may owe a proportionate amount for the service actually supplied before your notice, calculated fairly against the full agreed service and price.

We do not impose a flat cancellation penalty instead of that calculation, and you do not bear early-supply costs where the law makes them unavailable because a required request, consent, acknowledgment, information or confirmation was missing.

For a hybrid product or live teaching with recordings, opening one recording does not automatically remove withdrawal rights for the entire package; the actual contract and the relevant rules determine the result.

General acceptance of terms, an already selected box or a marketing choice does not replace the express agreement required for these exceptions.

Where all the digital-content conditions above are met, the withdrawal right ends when supply begins, even if the ordinary 14-day period has not yet expired. Without those conditions, being prerecorded, immediately fulfilled or quick to finish is not enough to remove the right. Rights concerning faulty or missing supply remain separate.

Gift cards and other products

A gift card is not automatically non-refundable merely because a code has been issued electronically; we apply the withdrawal rules and any lawful consequences of redemption to the actual purchase.

If a different product type is offered, its delivery and any additional cancellation conditions are disclosed before purchase and remain subject to mandatory consumer rights.

A discount, sale campaign or “final sale” label does not by itself remove a statutory withdrawal or refund right. We have no blanket rule making discounted products or gift cards non-refundable. The conditions above and mandatory rights apply to the actual purchase.

If you want a different product, contact us about the original purchase and place a separate order for the replacement if you choose. You do not have to buy another product to receive a refund owed by law. These products do not require a parcel return, shipping label, original packaging or restocking fee.

How to withdraw

Send a clear statement that you wish to withdraw to plainvalue@plainvalue.com, or by post to PLAIN VALUE ehf., Mýrargata 29, 101 Reykjavík, Iceland.

You may use the model form below, but you do not have to; identify yourself and the order sufficiently for us to locate it, and keep evidence that you sent the notice before the deadline.

You do not need to give a reason or obtain our permission before exercising a valid withdrawal right.

You can also use an online request option in My account where one is shown for your order; the absence of a button does not remove your statutory right to notify us by email or post.

Requests through your account

Self-serve return and cancellation requests are currently available in My account. Open the order and choose “Return items” where shown; the option may also appear beside the order in the order list. Select the relevant items, choose a reason for each and add an optional note. You may choose “Changed my mind” when withdrawing without another reason.

Choose “Review changes” to check the items and then “Send request” to send the notice. Reviewing or closing the preview alone does not send it. Keep the confirmation and contact us promptly if the request cannot be sent or you do not receive confirmation. You can always use the email or postal route above instead.

Your order page can show the return’s progress and, when completed, its refund status. After the configured window expires, the “Return items” button is not shown and the page can display the closing date. If all items have already been returned, it can say that no additional items are eligible. These account messages do not remove a longer statutory period, a more favorable period promised for your order or separate rights concerning faulty or missing supply.

We check the request to identify the purchase, calculate any lawful service deduction and arrange the refund. A valid statutory withdrawal takes effect through your timely notice; it is not conditional on our discretionary approval, a detailed justification or accepting store credit. Automatic fulfillment or a cancellation button disappearing does not by itself end that right.

Refunds and access

When you validly withdraw, we refund the amount due without undue delay and no later than 14 days after receiving your notice, using the original payment method unless you expressly agree otherwise without charge.

Any lawful proportionate service payment is explained, and we do not require you to accept store credit instead of a refund owed by law.

We notify you about the outcome and refund. Your bank or payment provider may take additional time to display the payment after it is issued. Please contact us if a refund is missing or delayed; you do not need to wait any set number of business days before contacting us, and provider processing does not extend our legal deadline.

Access to the withdrawn product ends, and you must stop using or sharing the related digital content; this does not remove your access to unrelated products you bought.

Rights concerning a defective product, missing access, our cancellation or other breach are separate and can apply after the withdrawal period; please contact us so that we can provide the remedy required by law.

Please tell us promptly if you receive the wrong product or cannot use the access supplied, so we can investigate and put matters right. A receipt or order number helps us locate the purchase, but we do not impose physical-goods conditions such as unused packaging or immediate inspection as conditions of your statutory remedies.

Applicable rules include Icelandic Act No. 16/2016 on consumer contracts and mandatory rules protecting consumers in other relevant countries.

Model withdrawal form

Complete and send this form only if you wish to withdraw from the contract. The official Icelandic model form is in Annex II of Regulation 435/2016.

To: PLAIN VALUE ehf., Mýrargata 29, 101 Reykjavík, Iceland; plainvalue@plainvalue.com.

I/We hereby give notice that I/we withdraw from my/our contract for the supply of the following product or service:

Product or service and order number:

Ordered on / received on:

Consumer name(s):

Consumer address(es):

Date:

Signature(s), only if sent on paper:

Delete whichever alternative does not apply.